Improve our current programmes, campaigns and offerings.Identify potential patterns of abuse, including harassment and hate.Understand how various communities are growing on YouTube.Examine how our algorithms and systems treat content from various communities.We'll use the data collected to evaluate how YouTube works for the channels of creators and artists who represent different communities. Creators: Important New Survey How we'll use Creator Demographics data The information that you give will not be used to impact an individual video's or channel's performance in YouTube's systems. Your survey response information will be stored with your YouTube channel, and will not be used by other Google products. This setting provides us with identity data that we don't otherwise know about creators' and artists' channels on YouTube.

Note:В We know that identity is personal sharing this information is optional. We don't have a way to evaluate, at scale, how our products and policies are working for channels of creator and artist communities of a particular race and ethnicity, gender identity or sexual orientation. Today, the evaluation process of our systems is limited because we don't have identity information about the channels on YouTube. We want to ensure that YouTube is inclusive and works for everyone. This info about YouTube channels helps us make sure that our systems don't reflect unintentional bias. If they choose to, creators and artists can provide us with their:

The data provided in Creator Demographics gives us a greater understanding of the artists and creators that use YouTube. Note: If you participated in the survey in the past, your responses have been transferred over to this Studio section.

Currently, only US-based channel owners can use this setting. The survey can now be found under Creator Demographics in the YouTube Studio settings section on a computer. The Creator and Artist Survey, opened in March 2021, is completely voluntary for US-based artists' and creators' YouTube channels.

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